complete pet wellness

real food | all natural | delivered



Wellness starts here.



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Plenty of play.

For the love of pets...

RoxBox is a Cape Town based company born out of our love for our pets. We believe in providing our pets with the best quality raw dog and cat food available. Complete wellness for your pet starts with diet and we are passionate about quality of product and the food we source is made only from the freshest, human food grade ingredients. We offer a selection of premium quality supplements, treats, toys and accessories hand-picked to ensure an all round happy, long and healthy life for your beloved four-legged companions.

RoxBox Fresh Produce: Raw Dog & Cat Food

Biologically Appropriate Raw Dog & Cat Food

Better oral & dental health

Shiny, full, glossy coat and healthy, itch-free skin

Higher & balanced energy levels

Biologically Appropriate Raw Food for Dogs

Increased lean body mass

Stronger immune system

Longer, healthier life span


Biologically Appropriate Raw Dog Food

Registered in terms of Act 36 of 1947

Why our raw dog & cat food?

Our variety of complete and complementary raw foods for dogs and cats from PaleoPet Pure are made only from the freshest, free range, human food grade ingredients in an environmentally responsible manner and following sustainable practices (DAFF and FSA proven). All the meat products are locally sourced ensuring complete traceability from farm to finished product and it is currently the only raw dog food manufacturer in SA that is food safety certified (sourcing from regulated suppliers, full annual audits, and traceability from farm to finished product). No heads, feet, intestines or other things you would not normally find in the grocery store are used. 

The range we stock is based on the principles of the BARF (Biologically Appropriate Raw Dog Food) diet, and the products are registered in terms of Act 36 of 1947. 

PaleoPet Pure started about 20 years ago experimenting with Ian Billinghurst’s BARF diet and after much research the formulas were developed with the help of one of Johannesburg’s leading veterinary physicians, to deliver a balance of proteins, fats, vitamins and minerals. They vary somewhat from the traditional BARF formulas, but essentially encompass the same principles. 

The Complete Meal range is formulated to be just that – complete – meaning that you could feed your pet nothing else but the meal and it would be sufficient to deliver everything they naturally need.  Any supplements added are only pharmaceutical grade – no animal or veterinary grade ingredients are used. No additives are added or synthetic vitamin packs. All of our Classic Complete Meals contain Phytoplankton based DHA for Omega 3 and Wild Harvested Sea Kelp (Ascophyllum Nosodum). 

You will see improvements in the appearance of their coats, eyes and teeth, an increase in their energy and the elimination of some ailments.

The Dog Complete Meals and Complementary 100% Minces are available in three easy to use tub sizes:

  • 1.2 Kg. tub contains 12 individually wrapped 100g patties that can be defrosted one at a time, ideal for smaller dogs.
  • 1,5 Kg. pack made up of two 750 gram tubs, ideal for feeding a medium sized dog or a few small dogs.
  • 1,5 Kg. tub, ideal for feeding larger dogs or many dogs.
The Cat Complete Meals are available in two tub sizes:
  • 1.2 Kg. tub contains 12 individually wrapped 100g patties that can be defrosted one at a time, ideal for feeding 2 or less cats
  • 750 g. single tub, ideal for feeding 3 or more cats

Highest quality ingredients


Delivered via unbroken cold chain


Locally sourced


RoxBox Add-ons:

Meaty bones and titbits.
Soft raw meaty bones provides essential proteins, amino acids, fats and minerals not available from any other source, no matter how bright and attractive the label or bag! It also provide your dog with unique psychological and other physiological benefits, such as healthy gums and clean teeth. Our range also includes other healthy treats which will let your pets know how much you love them.

RoxBox Maintenance:
Health & Grooming

Natural supplements, cleaning & conditioning.
Caring for your pet’s coat and hygiene is important. We understand the products you use need to be effective and the ingredients natural, without harmful chemicals. Your pets will love our range, and it will give you comfort you are providing the best care. The natural remedies & supplements can be used to provide some additional relief over and above your vet recommended treatment for your canine companion in a holistic manner.

RoxBox Spirit:

Toys, Toys and more Toys!

As you know only so well from the puppy (...and not so puppy) stages.
They provide vital stimulation, and help preserve your furniture and shoes. All our toys are environmentally friendly, durable and lots of fun

RoxBox Fun:
Arts & Culture

Gifts, canvas, wheel covers

Can you think of a better gift for Dad than a professionally printed and mounted canvas portrait of the family favourite, your beloved furry child? Or you could let them all know out there that the family is on it’s way to the hiking trail or beach with a fun custom SUV spare wheel cover featuring the adventure loving dog. These and other unique personalised gift ideas are offered here.